Effort rating scale
Users rate the ease of their experience from 1 (very difficult) to 5 (very easy).
Understand the usability of your product
Provides insight into how challenging your product is at a glance.
Getting started with CES surveys
What's a good CES score?
CES measures how difficult your product is to use on a 1-5 scale. Higher is better, and 4+ is considered a strong result.
Why is CES important?
Studies have shown CES is a better indicator of customer loyalty than many other metrics and correlates to retention.
Tips for using CES surveys
CES surveys reveal ease of use, but not overall value. They should be used alongside NPS surveys to get the full picture.
When to use CES surveys
CES surveys are especially useful for new users, and work great when deployed after onboarding flows.
